APPROACH

                      We helped the client by building customer profiles for all customers who visited website on the basis of:

                      1. Website activity
                      2. Transactional behavior over a period of one year
                        • Revenue generated prior to and post RFQ submission
                        • Days taken to transact post RFQ submission
                      3. Customer Demographics
                        • Age of customer – New/Existing customers
                        • Customer Type – Construction/Commercial customers etc.

                      Customer profiles were then used to set up targeted digital marketing campaigns and implement bundling strategy to help drive sales over the digital sales channel.

                      KEY BENEFITS

                      • Helped client determine if their website is an alternate method to conduct their business
                      • Enabled directed targeting by tracking customer behaviour on digital channels

                      RESULTS

                      • An increase in revenue generated from existing customers post RFQ submission leading to an improved relationship
                      • ~83% of customers who submit RFQs are new customers, which confirmed that the web platform is an alternate way for client to conduct their business and acquire new customers

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