APPROACH

                      • Process raw images and transform unstructured data into structured data formats
                      • Overlay custom analytics modules to analyze patterns in the data to provide key insights to the business.
                      • Provide an analytics platform with BI & reporting capabilities for the end business users.

                      KEY BENEFITS

                      • Marketing and sales teams were able to identify and prioritize locations which had high price and assortment-based threats from competitors, for intervention.
                      • Insights obtained from the solution enabled the business to understand locational drivers that influenced sales positively.

                      RESULTS

                      • 9% sales lift during a 6-month pilot period where prioritized locations were targeted for promotional initiatives
                      • Improved compliance from key QSR channels through ongoing pricing and assortment analysis

                      五月丁香六月综合欧美